La Jolla – California
Everyday California is a vision born of an entrepreneurial spirit and a desire to share California as a state of mind where everyone is welcome. But how did we get here? It’s an amazing story of unrelenting determination and a crystal clear vision of the future. Owners Mike Samer and Chris Lynch started out doing guided kayak tours for OEX in La Jolla and when the opportunity came to buy OEX, they seized it.
“From the beginning we knew that we wanted to be a lifestyle brand.” – Chris
It was a rough start. They ran the business through personal cell phones, a laptop and a storage unit. With only 30 kayaks and some dive equipment, they set up shop outside of Surf Systems and hussled through each day. It took almost a year before we were able to rent an actual building for our shop. It was an extremely small space. A third the size of our current shop.
“We wanted to be able to live the California dream and share that lifestyle with everyone of our customers.” -Mike
After growing the business for two years, creating better and better experiences for our guests, we were finally able to start building the dream shop. It took a long time with many obstacles, but the end result is amazing. Reclaimed wood from old barges and barns panel the walls of a building designed by a student of Frank Lloyd Wright. Sunlight pours in from skylights, bathing the shop with it’s beams. Every single person who comes in feels the energy and excitement that comes from our amazing “treehouse”.
“I only design and develop products that I’d personally wear and I don’t want to spare any expense to make the best possible product.” -Chris
And that’s just one aspect to the vision. We’re not a kayak shop anymore. Yes, we offer memorable adventures through our guided kayak, snorkel, and whale watching tours. But we’re not limited to spreading the dream through those means only. We take what we do on the water and put that lifestyle into our brand. We’re tireless about finding the best fabrics and the best manufacturers here in our home state.
“I don’t think seeing people wearing one of our hats or t-shirts is ever going to get old!” -Mike
We believe California is more than just the greatest state in the country. It’s also a state of mind, where adventure is just around the corner. And you don’t have to be here to be part of that dream. Our apparel reflects this attitude and our passion for sharing it. And we’ve only just begun, so hop on the Everyday California train because we’re about to take off.
“Everyday California apparel has been scientifically proven to attract puppies and kittens.” -Brutus ‘The Bear’